Being self-employed isn’t a rarity any more. We can work remotely, from home, and stay connected with our teams, clients or employers.
If you’re your own boss, that means no employers, which can give you an extra layer of confidence, but don’t let that deceive you: being self-employed means you actually have to pay more attention to business management, while digital marketing can make or break your business.
Social media is a crucial part of digital marketing, but you also need to know about the importance of having a great landing page, developing a personal brand, customer engagement and connecting with influencers.
Let’s look into what self-employed professionals really need to know about digital marketing.
Social media can be your greatest ally.
Social media can be used to your advantage, but if you don’t know how to use it right, it could very well destroy your business. Be wise, patient, take time to develop skills, test out methods, stick to what works.
There are many social media platforms out there, too many for you to use all of them, so pick the ones that are most relevant to your business. Facebook, Twitter and Instagram are necessary in most cases, while you should also consider LinkedIn for B2B communicating, Reddit, if you want to promote your business to a large audience – or a niche audience, by using a specific sub-Reddit – Tumblr, Pinterest and many more.
Showcase your work. Talk to your audience, ask for their opinions, humbly accept criticism, give freebies. Most importantly, and this is something you should never disregard: be constant. In order to use social media for digital marketing, you need to use it regularly. Stay in your clients newsfeed, every day.
Be your own brand. Reach out.
You are your own brand, remember that, and you want your brand to be strong. You can’t be strong unless you don’t reach out to your audience and engage. How? By providing great content, special offers and discounts, limited time deals and sales, and don’t be scared to introduce yourself to customers, take part in comments and discussions.
Not just customers, but peers as well. Use your landing page and social media outlets to branch out, but, as was implied before, don’t spread yourself too thin, you could lose focus.
Q&A sessions are a great way to stay in touch with your audience. Share stories. Include a blog on your landing page and invite guests to write for you, and offer to write for them as well. Offer newsletters and free tutorials. Give something extra with each purchase. All this will help you develop a brand that is long lasting and profitable.
Reaching out will help you establish an online presence, which is one of the cornerstones of running a successful business.
How to I get Digital Marketing courses
There are free and paid courses available online. You can register for a free Digital Marketing course here or check for available paid courses to study online or at a college.
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