Being self-employed isn’t a rarity any more. We can work remotely, from home, and stay connected with our teams, clients or employers.
If you’re your own boss, that means no employers, which can give you an extra layer of confidence, but don’t let that deceive you: being self-employed means you actually have to pay more attention to business management, while digital marketing can make or break your business.
Social media is a crucial part of digital marketing, but you also need to know about the importance of having a great landing page, developing a personal brand, customer engagement and connecting with influencers.
Let’s look into what self-employed professionals really need to know about digital marketing.
Social media can be your greatest ally.
Social media can be used to your advantage, but if you don’t know how to use it right, it could very well destroy your business. Be wise, patient, take time to develop skills, test out methods, stick to what works.
There are many social media platforms out there, too many for you to use all of them, so pick the ones that are most relevant to your business. Facebook, Twitter and Instagram are necessary in most cases, while you should also consider LinkedIn for B2B communicating, Reddit, if you want to promote your business to a large audience – or a niche audience, by using a specific sub-Reddit – Tumblr, Pinterest and many more.
Showcase your work. Talk to your audience, ask for their opinions, humbly accept criticism, give freebies. Most importantly, and this is something you should never disregard: be constant. In order to use social media for digital marketing, you need to use it regularly. Stay in your clients newsfeed, every day.
Be your own brand. Reach out.
You are your own brand, remember that, and you want your brand to be strong. You can’t be strong unless you don’t reach out to your audience and engage. How? By providing great content, special offers and discounts, limited time deals and sales, and don’t be scared to introduce yourself to customers, take part in comments and discussions.
Not just customers, but peers as well. Use your landing page and social media outlets to branch out, but, as was implied before, don’t spread yourself too thin, you could lose focus.
Q&A sessions are a great way to stay in touch with your audience. Share stories. Include a blog on your landing page and invite guests to write for you, and offer to write for them as well. Offer newsletters and free tutorials. Give something extra with each purchase. All this will help you develop a brand that is long lasting and profitable.
Reaching out will help you establish an online presence, which is one of the cornerstones of running a successful business.
How to I get Digital Marketing courses
There are free and paid courses available online. You can register for a free Digital Marketing course here or check for available paid courses to study online or at a college.
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A too general CV can put you in a disadvantage from the other candidates competing with you for your dream job. So it is important that yours have a little more weight to win the employer’s attention. You can do this by adding some short courses that you can get for free online.
When searching for a new hire, different employers look for different things, but they’re all trying to answer the same overarching question: can this individual add value to my business?
As a strong potential candidate, it’s your job to help them reach the right conclusion. It can be a difficult task to set yourself apart from the crowd, but showcasing your completion of relevant online courses is a great starting point. With that in mind, here are three reasons why you should add online courses to your CV:
1. It makes for a better interview.
Employers use interviews to gauge the value you can add to their company, and it’s important to set yourself apart from the other applicants. It’s not every day that an interviewer sees a MOOC on a resume (though it is becoming more common). Adding relevant online coursework can really help you stand out. It’s unique and invites conversation, so be prepared to answer questions. You could expect to be asked:
What drove you to enroll in these courses and further your education?
What knowledge did you gain from the courses?
What can you do now that you couldn’t do before?
2. It displays a relevant set of skills.
Applicants often struggle to convey what they can actually do for a company. Speaking confidently about a skillset that you’ve developed can help guide interviewers in the right direction. It’s a clear-cut example of what you know and what you can get done.
Ronald, for instance, used MOOCs to develop a valuable skill set that he then added to his CV. He provided a practical example of exactly what he could do, and was able to convey the extent of his knowledge during the interview. With an important set of relevant skills, the interviewers knew that he was a good fit.
3. It shows character.
Pursuing professional education not only helps develop important skill sets, but it also exhibits good character.
Completing an online short course, in and of itself, is impressive. It demonstrates personal drive and discipline, intellectual maturity, curiosity, and a strong willingness to learn: all of which are important to employers. It’s difficult for interviewers to always gauge these qualities, but it’s what they’re trying to do. They want to see that you’re willing to go the extra mile, because that indicates passion, and passion indicates value.
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