Home » Business Updates » Takealot Generated Over R87 Million on Their Black Friday’s Blue Dot Sale

Takealot Generated Over R87 Million on Their Black Friday’s Blue Dot Sale


Takealot said Black Friday 2017 was one of its most challenging days, but it still generated R87 million in gross merchandising value (GMV) by the end of the day.

It added that it generated over R6 million in the first hour after midnight.

As Takealot’s Blue Dot Sale continued through Saturday and Sunday, it doubled its GMV from 2016 – driven by a 70% increase in site traffic and order numbers.

The retailer said it saw a record number of visits to its site on Black Friday, with over 2.2 million hits.

“Black Friday was one heck of a day. We started off with a site in cardiac arrest and ended the day being told we were owned by the Guptas, which of course is absolute nonsense,” said Takealot CEO Kim Reid.

“We are fully aware that the day was far from ideal for our customers and are incredibly humbled that people continued to support us throughout the day. We know we have disappointed some customers and we are very sorry to have done so.”

Bestsellers

Samsung TVs were Friday’s initial bestseller, with 195 units ordered in the first hour. This was led by the Samsung 55-inch UHD TV, marked down from R16,999 to R8,999.

Other popular products included cellphones like the Huawei P10 Lite and the Apple iPhone X, the PlayStation 4 and Xbox One S, cameras, wearable tech, and DStv decoders.

Over 1,400 units of DKNY Be Delicious Fresh Blossom were sold, while Barbie, LEGO, Jeronimo, and Nerf were the most-sold toys on the day.

Jacques Pauw’s The President’s Keepers featured in the top 10 most-bought products of the weekend.

Over 52,000 orders were placed over the sale weekend, and over 24% of these have been delivered, said Takealot.

Takealot’s Blue Dot Sale ends on 28 November.

Source: MyBroadBand

image_pdfDownload This Article
Help a friend, SHARE THIS